A few months ago a colleague of mine kindly saved a copy of the Stylist magazine for me because she thought I might be interested in their article about London’s up and coming blow bar culture and the authors addiction to being a ‘blow-ho’. What is a blow dry bar you ask? Why any Fashionista worth their salt would tell you they are a group of super efficient and super stylish blow dry bars scattered throughout London that offer 30 minute and 15 minute blow-dries for London women-on-the-go. Bars such as these are well established in New York but Hershesons were the first company to open up such a bar in London . And if you have ever been to one of their blow dry bars you will understand exactly why they thought their venture would be a successful one.
They claim that no other
Hershesons are a little bit like Pringles (once you pop you can’t stop etc etc) and if you’ve been once you’re sure to go back. That is if you’re a blow-ho which I have already established I am. So addicted am I to their blow-dry skills that I go there at least once every two weeks. That’s at least £50 pounds a month (some months I can go three times) so £600 pounds or more a year simply spent on a blow dry. Ok so I never said I was practical when it came to my hair. But go on try it, channel your inner blow-ho (yes I’m really using that word); I promise you won’t regret it.
*Branches of Hersesons blow dry bars can be found scattered throughout
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