Saturday, January 11, 2014

I'm a self certified Blow-Ho, are you?

A few months ago a colleague of mine kindly saved a copy of the Stylist magazine for me because she thought I might be interested in their article about London’s up and coming blow bar culture and the authors addiction to being a ‘blow-ho’. What is a blow dry bar you ask? Why any Fashionista worth their salt would tell you they are a group of super efficient and super stylish blow dry bars scattered throughout London that offer 30 minute and 15 minute blow-dries for London women-on-the-go. Bars such as these are well established in New York but Hershesons were the first company to open up such a bar in London. And if you have ever been to one of their blow dry bars you will understand exactly why they thought their venture would be a successful one.

They claim that no other London hairdresser knows more about hair and I am inclined to agree.  My first visit to them was towards the beginning of last year, mostly out of curiosity than faith in their styling abilities.  I have very thick hair which is rather unmanageable but a Hershesons blow-dry does a wonderful job of calming my mane and making me look more…erm human. They have a catalogue consisting of 7-8 hairstyles and each time you visit you can choose how you want your hair styled. My personal favourite is the big + brushed, described as a blow dry that leaves your hair feeling ‘bouncier’ giving your hair ‘a more fresher feel’. Not sure about bouncy or fresh but big+brushed does add a spring to my step I tell you.

Hershesons are a little bit like Pringles (once you pop you can’t stop etc etc) and if you’ve been once you’re sure to go back. That is if you’re a blow-ho which I have already established I am. So addicted am I to their blow-dry skills that I go there at least once every two weeks. That’s at least £50 pounds a month (some months I can go three times) so £600 pounds or more a year simply spent on a blow dry. Ok so I never said I was practical when it came to my hair. But go on try it, channel your inner blow-ho (yes I’m really using that word); I promise you won’t regret it.




*Branches of Hersesons blow dry bars can be found scattered throughout London. Google hersesons blow dry bars for more details.